Our CSR-partner Mamas & Papas (part of the Al Tayer Group) launched the First UAE Airbag Child Car Seat and we teamed up for a media burst to raise awareness for child car safety overall and for innovative child car seats in particular.
ARN Dubai Eye 103.8 ‘Drive Live’ invited us to their studio to talk ‘live on air’ about this launch, statistics about child car safety and the topic of child safety in cars. Podcast: http://dubaieye1038.com/podcast/drive-live-talks-child-safety-in-vehicles-10-06-2018/
What a great opportunity for us to raise awareness for this important topic on the back of the launch of this innovative product!
Great example of the media coverage: https://www.khaleejtimes.com/news/general/first-child-car-seat-with-airbags-launched-in-uae
Our CSR-partner AETOS Wire once again distributed our press release, resulting in more than 100 articles with a media value of USD 340,000+! Check out their innovative press video: https://youtu.be/9tQrJ67tx2c
Here are links to our press releases in English and Arabic with all the details:
First UAE Air Bag Child Car Seat – Cooperation RoadSafetyUAE + Mamas&Papas ENGLISH
First UAE Air Bag Child Car Seat – Cooperation RoadSafetyUAE – UAE – ARABIC