5 year anniversary

On 1-November-2013 we launched our Corporate Social Responsibility (CSR) & Engagement Platform RoadSafetyUAE with the aim of raising awareness for proper conduct on UAE roads in an innovative, holistic, permanent and broad manner.

Now, 5 years later we are looking back at an absolutely delightful and intense journey. We want to thank all of our partners & supporters and all involved stakeholders for having worked with us so greatly on our cause.

A very big ‘Thank-You’ goes to all our current and past CSR-partners! We love working with you, as your power to activate the touch-points of your eco-systems helps us to ‘move the needle’ for our cause. These are our current CSR-Partners:

CSR-Partners Oct 2018

In addition, we want to thank all our CSR-Partners who have been with us at one point in time during the last 5 years: ABB, ADNOC, Al Fahim – Eastern Motors, Al Futtaim Automotive, Al Hilal Bank, Al Masaood, AMEC Foster Wheeler, Audi, Axa, BMW, Careem, Daman, Deliveroo, Dubai Properties – Dubai Holding, dubizzle, EGA (Dubal, Emal), Emarat, ENOC – AutoPro, Galadari Mazda, Galadari Motor Driving, Gargash Insurance, Habtoor Motors, JustKidding, Mercedes Gargash, MMI, Pepsi, Pernod Ricard, Red Bull, Valvoline, Zurich, 3M.

5 year anniversary activities

Jointly with our CSR-partners, and also supported by public stakeholders like Dubai Police, RTA, Abu Dhabi Police and many more, we conducted a series of innovative and often ‘first-ever’ road safety initiatives like events & conferences, behavior studies, consumer promotions, PR activities, celebrity endorsements, staff engagement activities, lobbying efforts, and more.

5 year anniversary media - jpg

A very special ‘Thank-You’ also goes to UAE’s leading media who have been supporting us so strongly! Our 40 media bursts resulted in more than 4,500 articles, creating a media value of more than US$ 15 Million for our cause! As our mission is to raise awareness for proper conduct on our roads, the fantastic media support is vital for us!

5 year anniversary awards

We are thrilled to having received a number of prestigious awards on country, regional and global level for the work we jointly conducted with our CSR-Partners and other involved stakeholders. These recognitions are amazing compliments for the quality, reach and consistency of our joint efforts!

We are 5 years old and going strong! We are proud of having witnessed a strong drop in fatalities on our roads in the last 5 years. Still, more needs to be done. We are committed to continue contributing to the overall road safety objectives with our partners and with our work. The support for our CSR & Activation Platform is strong, with more powerful brands joining us soon. We will see more activities and the momentum is unbroken. In advance many many thanks for all your support!