Dear Sir
It is observed that distraction is main cause of vehicle accidents, as observed many radio channels during the driving time offer differ kind of quiz competions on radio shows.
if you answer these questions you may get a good prize which varies from 200 AED or movie tickets etc.
which is quite good incentive which encourages drivers to use their mobile and send sms or call.
as you know using mobile for texting increases more chances of accidents, so i would suggest if Dubai Govt look into this , by putting some restrictions accidents would be reduced.
our company has started safety bulletin which is communicated to all employees on various safety topics, and traffic safety is one important part of this.

thanks and regards

Raman Kumar