The world has focused on penalizing traffic law offenders through heavy fines and imprisonment but road carnage remains on the increase. The people have lived for so long in a traffic jungle and have developed a jungle linked mind set this jungle traffic setup. we need to persuade road users through persuasive approaches that will elevate good behavior. Safer roads will attract more tourists and reduce burden from health sectors and Government thus protecting the human assets who are essential for present and future economic development.