How many times I see on the roads, parents allowing young kids to stand up in the middle of the car ?! it’s countless. And the education for this must be a combination of heavy fines and ad campaign, showing how, during an emergency breaking, a child without seatbelt (and even worst, if standing up), just transform himself into a missile, run throughout the windshield and go crash himself on the asphalt or the front car.

Images of the campaign must be violent: showing a crash test is not enough. Showing real resamples, real results, showing blood everywhere and brain over the car, showing a crying mother: showing things that hurt.