In this section we list selected media coverage for RoadSafetyUAE, our press releases and other content related to media. We are in the fortunate situation to have established great day-to-day working relationships with UAE’s leading media, resulting in plenty media coverage in print, on-line, radio and TV.
Our aim is to increase the awareness for road safety, and hence we are very grateful for the fantastic support we receive from UAE’s media!
12th December 2017: We conducted a pioneering research project to understand the perception of UAE’s motorbike delivery riders.
4th December 2017: Our CSR-partner Osram conducted the first-ever Middle East ‘Light Test Week’
26th November 2017: With our CSR-partner Careem we teamed up for the #buckleup2017 campaign aimed at Careem captains to engage with their passengers to emphasize the use of seat belts.
30th October 2017: ‘Tailgating Explained’ – a press release based on the research results of our behavior analysis we conducted jointly with our CSR-partner QIC Insured.
11th October 2017: Our CSR-partner Serco, in partnership with RoadSafetyUAE hosted their 2nd ‘Road Safety Awareness Day’ on 10-Oct in Ghantoot. The event was attended by more than 100 delegates from various road-safety committed organizations and the media.
30th September 2017: The 5th cycle of the ‘UAE Road Safety Monitor’ we have been conducting with our CSR-Partner QIC Insured yielded in great media coverage once again:
9th July 2017: We teamed up with our CSR-partner dubizzle for the on-line survey ’2nd hand cars & road safety’. Most interesting finding: 81.5% of second hand car buyers’ bad experiences stem from issues undisclosed by sellers!
22nd May 2017: We dedicated a press release to Ramadan 2017, whereby we teamed up with our CSR-partners QIC Insured and Gargash Insurance Brokers to understand the insurance claims / accidents data during Ramadan 2016 to draw learning for this year’s Ramadan.
24th April 2017: We shared ‘Children & Seat Belts’, the 2nd part of the ‘First Holistic Seat Belt Use Survey’ with UAE’s media.
30th March 2017: We conducted the ‘First Holistic Seat Belt Use Survey’ in the UAE and shared the part 1 of results (adult behavior) with the media.
12th March 2017: We shared the results of the 4th cycle of the UAE Road Safety Monitor, our unique perception study. Despite the overall positive/stable trends, the absolute perceived misbehavior levels are still very high!
5th March 2017: Dubai Eye 103.8 – ‘Drive Live’ with Tim and Alex were kind enough to invite us to be guests in their new ‘Behind the Wheel’ radio show, which will be live on air 1x per month. Listen to the podcast of the 2nd show:
2nd March 2017: We launched our partnership with STS school bus company, which is very strategic for us to educate and protect our children in the ‘Extended Classroom’.
20th February 2017: Gulf News brought a prominent article on the CSR aspect of our platform - in the context of ‘Year of Giving 2017′. This prominent article in the leading UAE newspaper is a great compliment for the work of all of our CSR-minded partners and RoadSafetyUAE.
29th January 2017: Dubai Eye 103.8 – ‘Drive Live’ with Tim and Alex were kind enough to invite us to work together on the new ‘Behind the Wheel’ radio show! The show will be live on air 1x per month. Listen to the podcast of the inaugural show:
10th January 2017: Jointly with NISSAN and Aqdar, we launched the UAE university program ‘Aqdar Drive Safely’, which enjoys the endorsement of HH Sheikh Saif Al Nayan, Deputy Prime Minister and Minister of Interior, and the launch event was honored by the presence of 2 more ministers!
3rd January 2017: Like in 2016, we dedicated our first media burst of 2017 to ‘Our 3 wishes for 2017′: Seat Belts + Road Etiquette & Politeness + Time Management
16th November 2016: We distributed a press release for the first-ever UAE ‘Mobile Phones in the Car’ behavior research, which was commissioned jointly with Qatar Insured (QIC) and conducted by YouGov.
6th September 2016: We announced the results of the 3rd cycle of the ‘UAE Road Safety Monitor’, commissioned jointly with Qatar Insured (QIC) and conducted by YouGov. The major perception trends with regards the main killers on UAE’s roads are either stable or develop in the right direction, with the exception of still raising ‘tailgating’ (lane swerving).
16th June 2016: Wasim Akram, a global cricket legend lends his endorsement to RoadSafetyUAE. He is building the link from cricket to road safety by stressing the need for a caring attitude for all the team members = all traffic participants.
6th June 2016: Our ‘Ramadan 2016′ Tips & Tricks got very nice media coverage, which is great, since Ramadan is a key season for accidents, injuries and fatalities on our roads.
10th May 2016: Our cooperation with Careem starts with a ‘dip-stick’ research about the seat-belt usage in chauffeur driven cabs and taxis. resulting in a fantastic consumer promotion: ‘Sign the pledge to buckle up and earn Careem discounts!’
24th April 2016: 15 Years Old UAE Student’s Road Safety Video Wows Audiences – we worked with Charlie Cracknell and VOX Cinemas to screen a wonderful road safety video.
4th April 2016: The first-ever ‘Indicator-Use’ research yielded in great front pages coverage and in prominent coverage in UAE’s leading print, on-line and radio media.
5th March 2016: The 2nd cycle of the ‘UAE Road Safety Monitor’, RoadSafetyUAE conducted jointly with Qatar Insured, brought a fresh outlook on the perception of UAE motorists on the dangers of the road and the top killers. Once again, UAE’s leading media covered the story very well.
4th January 2016: Our press release ‘UAE’s Road Safety – 3 wishes for 2016′ got broad coverage in on-line media thanks to our CSR-supporter NSG, as well as in prominent print media like Khaleej Times and The National, and in radio, on the ARN stations.
25th November 2015: Our CSR-supporter OMD secured us 80x pro-bono radio spots on Suno FM, Radio 4, Channel 4 and Gold FM
- SEAT BELT CLIP:
- LANE SWERVING CLIP:
- SPEEDING CLIP:
5th October 2015: Our joint research with Zurich ‘Reasons for Speeding’ made it to the front page of 7DAYS, great articles in leading UAE media, plus prominent radio coverage
1st September 2015: We dedicated a media burst to the important topic of ‘Back to School’
2nd August 2015: UAE witnessed a hike in petrol prices and KT worked with us on a great story on fuel efficiency and road safety:
6th July 2015: KHALEEJ TIMES brought a great article on Road Rage:
1st July 2015: Gulf News Cover Story and p2+3 article on new distance radars
24th June 2015: Gulf News covered the issue of new radars fighting tailgating
14th May 2015: THE NATIONAL, KHALEEJ TIMES, 7DAYS and most of the on-line news (Gulf News, etc.) covered our initial’ Zurich RoadSafetyUAE Monitor’, as well as another great feature on 103.8 Dubai Eye on 13-May-2015
8th May 2015: KHALEEJ TIMES – Drive with each other, not against the other. A great feature article in the ‘Opinion’ section.
3th May 2015: 7DAYS – End of the Road for TAILGATING – Prominent Front-Page coverage and P9 cont.
8th March 2015: 7DAYS – Nursery puts brakes on bad drivers! Jointly with RTA, we successfully rectified a problem area in front of a nursery.
17th February 2015: KHALEEJ TIMES – Belting out a tune for child safety
24th January 2015: our initiative receives attention from the GCC region and a leading Qatar magazine included us in a great article:
6th January 2015: we marked our 1st Anniversary with a dedicated press release – here is the summary of our on-line coverage, distributed and compiled by our CSR partner NSG:
19th November 2014: to mark our cooperation with KHDA (Dubai Government’s Knowledge and Human Development Authority), which oversees Dubai’s private schools and 240,000 kids, we issued a press release jointly with our CSR supporter Michelin about their school role play we promoted at KHDA’s What-Works event. Here is a good example of coverage by a leading magazine addressing all UAE teachers:
16th October 2014: with our CSR supporter Zurich, we issued our 2nd press release about the 2nd part of our research we did on ‘Collisions and perceived factors of accidents’ and got great coverage in most of UAE’s leading media. Here are some examples of The National and 7DAYS:
26th September 2014: Gulf News FRIDAY Magazine brought a great 3 page feature article about RoadSafetyUAE.com:
2nd September 2014: with our CSR supporter Zurich, we issued our press release about the research we did on ‘Distracted Driving’ and got great coverage in all leading UAE media. Here are some examples:
26th August 2014: The buzz is back in Dubai and the interest for safer roads seems to be higher than ever.
Today is a great day for RoadSafetyUAE.com!
* Our Radio Spots started today at: Al Rabia (107.8 FM), Radio 4 (89.1 FM) and Channel 4 (104.8 FM):
* We are in Khaleej Times on p7 with our weekly road safety tips (‘Kids in the car’)
* We are mentioned prominently in The National on p2 in an article about bus safety
* City 7TV included us in their News today at 7PM – about distracted driving:
22th June 2014: Our Ramadan press release yielded in more than 120 articles, radio interviews and a TV interview on City 7TV
6th May 2014: Niki Lauda’s endorsement of RoadSafetyUAE resulted in broad regional and UAE coverage, and we even made it onto the front page of 7DAYS!
16th April 2014: Bloomberg Businessweek wrote a well researched cover story on Dubai’s vision of ’0 Road Fatalities by 2020′ in the issue 16-30 April 2014. The coverage of RoadSafetyUAE was great:
9th March 2014: Our pledge ‘Make UAE Roads Safer!’ brought us broad media coverage in The National, 7DAYS, Khaleej Times, Several on-line media, TV Studio One (see link below), Radio 103.8, etc. … another big ‘thank-you’ to UAE’s media!
1st March 2014: Khaleej Times entered into a strategRSU Pledge – Media Highlights March 2014ic partnership with RoadSafetyUAE with featuring weekly road safety tips. The partnership started end December 2013 and here is the most recent article from yesterday, 1st March 2014:
Ongoing: We want to thank the UAE media for having established a working-relationship with RoadSafetyUAE and we get invited for our comment on many road safety related articles, radio reports and TV reports. Here are a few examples:
12th January 2014 - ’The National’, one of UAE’s leading news papers, prints a feature story about us!
6/7. January 2014 - A big ‘THANK YOU’ to UAE’s media, who picked up strongly on our UAE press release. It is great to see this kind of support for the cause of Road Safety!! Here are the highlights:
TV News coverage on City7 TV: http://www.youtube.com/watch?v=ercIYOVBqng
Radio coverage in the hourly news 103.8 Dubai Eye and Radio1, and on 103.8 Dubai Eye’s ’Drive Live’:
1st January 2014 - The year starts great for us! UAE’s Khaleej Times featured for the 2nd time the weekly ‘Road Safety Tips’ section.
24. December 2013 – UAE’s Khaleej Times featured a road safety article with contributions and quotes of RoadSafetyUAE.com on their front page, as well as on page 3 the continuation of the front page article plus the start of the weekly ‘Road Safety Tips’ section.
18. December 2013 – we distributed our launch press release via our partner New Service Group Middle East, which resulted in 178 articles (46 Arabic and 132 English).
Click here for our press release in English and Arabic:
7. November 2013 - UAE’s Khaleej Times wrote an article about UAE’s ”Zero Fatalities by 2020″ initiative with contributions and quotes from RoadSafetyUAE.com